Legend Theatrical Trailer analysis

Genre

• The genre of the film is still a historical gangster crime film, however the theatrical trailer shows that there is also romance and an element of humour. The reason to only show these two other elements in the theatrical trailer may due to the fact that they develop the film and are not necessarily needed to sum up the film in the teaser trailer. 

Narrative

• The narrative of the film is also further developed in the theatrical trailer as there is a clearer difference between the brothers since more of Hardy's scenes are shown. The audience now knows that there's rivalry between the brothers and that one has a love interest in a female character that wasn't even shown in the teaser trailer, and that the other brother is psychotic yet has desires for men which was controversial in the 50s, causing the audience to wonder more about the two characters and how well Hardy is able to portray two different people. 

Unique Selling Points

• The unique selling point is still the same, that Tom Hardy plays both brothers. However the theatrical trailer dwells on this more as the credits towards the end reads "Tom Hardy plays Reggie Kray" and "Tom Hardy plays Ronnie Kray" which are shown separately. Marketing an actor as if he's two people himself hasn't been seen before which interests the audience. Other selling points also include supporting actor and actress Christopher Eccleston and Emily Browning which are known for other large roles in films and on TV.

Target Audience

• This still entices predominately white males aged 18-50 and females but the longer trailer which surprisingly has a romantic storyline will engage mainstream audiences.

Music

• There are three songs used in the theatrical trailer. The first is a relaxed, fairly old fashioned song to fit in with the 50s style and acts like an equilibrium to the film.It is used to introduce the characters.  However it jumps into a faster, contemporary song with a serious tone which engages the audience and shows that it's not a mundane film but is a crime film as this is where scenes of action and violence are shown. Lastly the tone changes again with a calmer, sadder song played as the struggle of the brothers rivalry and troubles with the love interest are shown which reminds the audience that the film is based on reality. The different music shows different tones to the film as well as lay out it's plot which engages the audience who want more of a 'ride' as opposed to something easy to watch or constantly exciting. 

Shot Types/Camera Angles + Pace

• A larger range of shots are shown such as a slow beginning establishing shot of London to introduce the audience and engages British audiences. Slower paces are used as the trailer is 2 minutes 24 seconds and has time to develop the narrative. This is not to say that good cinematography isn't shown. Each shot shown is still artistically engaging to show more prestigious audiences that effort was put into each shot. There is still some fast editing to show the aspect of action. 

Dialogue + Voiceover

• The dialogue gives the largest indication to the plot and establishes each of the main characters. Similarly to the teaser trailer, the theatrical trailer laps the dialogue over some of the imagery. However since longer shots are shown there are scenes that show the true dialogue with it's own shot. Through the dialogue we learn that one of the brothers is more suave whilst the other is psychotic since in each performance, Tom Hardy gives one brother a posh voice and the other a grouchy tone. The dialogue also suggests some subtle verbal humour in one scene where one brother is calming down the other. This suggests that the film isn't fully serious and has it's light hearted moments. This time there is not voiceover as a longer trailer should draw in the audience alone. 

Special Effects

• The special effects shown is the same as the teaser trailer as the genre of the film does not need them so largely. This choice may have been to spend more budget on duplicating the twins as the main special effect.

Credits and Intertitles

• The credits span out more across the whole of the trailer and read differently than those of the teaser trailer. In order they read, "Based on the true story".."of the twins".."who ruled the city".."from the academy award winning screen writer of  L.A. Confidential and Mystic River".."Tom Hardey is Reggie Kray".. "Tom Hardy is Ronnie Kray".."Legend". *Journal and magazine 4/5 star ratings*.."in cinema sep 9"..*Social media with links*. With some of the credits comes a change in music to add drama and a serious tone to the vibe of the film, which also draws more attention to the messages as well as imagery. The credits have little words and are cut quickly to fit in more imagery and plot line.

As I want to make a comedy thriller, this trailer as a thriller is helpful to understand the change in tones I will have to incorporate as well as a decision to use several songs. It also helps guide me to know how much storyline to tell the viewers without ruining the story for those who do not know it's historical background. It is clear I will have to use the best cinematography and many locations.