Variety Magazine Cover Analysis

• What is eye catching to the audience is the fact that the cover is black and white which suggests sophistication and a serious tone to the magazine. Variety is usually in colour which will make this issue appear more exclusive.
• The traditional font in black and white also conform to the serious tone that Variety want to portray. The use of an unsaturated colour palette can also infer that Variety are willing to try a variety of new things, which is true to their name and therefore reliable
• The masthead is placed behind the central image since Variety is well known enough that people can see half the text and know what the magazine is. 
• The Puff next to the masthead which is featured on every cover reads "Dec N21" which is the issue number of that month
• The central image contrasts the serious tone since is shows Mark Ruffalo & Jessica Chastain laughing and smiling. Ruffalo is making eye contact with the audience yet Chastain has her eyes shut which portrays a sweet, light hearted image of the two which draws in female audiences who will view their relationship as sweet.
• They are also dressed formally which gives them a sophisticated image. Their dark clothes also fit in with the late season that this issue was released
• The lighting shows a contrasted image but is pleasant to the viewers eyes as there is lighting from in front and behind the models
• The framing of the image covers 3/4 of the page with no secondary images so that it doesn't appear distracting and therefore the articles can be inferred as easy and relaxing to read. The lack of much text also shows this
• The tagline, "Actors on Actors" suggests that the main article will be about actors talking with or talking about other actors and actresses which will draw in different audiences who enjoy each
• From each pug at the top it reads the names of 3 more articles that are featured in the magazine where bold is used to draw the audience to the most interesting point of that article
• Towards the bottom the convergent link reads "Plus 13 more Inside, p,30" to show that there's a lot for the audience 

From analysing this magazine cover it appears that Variety aim towards and older audience who want something relaxing to read. Since my film is a comedy thriller this magazine cover may not work so well to replicate as I want the audience to be excited and thrilled by the cover. Next I will analyse a Little White Lies magazine cover since they appear more exciting and are used to advertise semi-independent films. Nevetheless this magazine cover was still good to analyse incase I want to show both my main characters on the front cover.