Kingsman: The Secret Service Theatrical Trailer Analysis

Genre
The film is a comedy thriller.This is clear through the mix of character stereotypes, chavs and posh people. Also alike with American Ultra and Shaun of the Dead, Kingsman has odd weapons such as an umbrella gun and swords for stilts.
Narrative
A spy organisation promises a street kid into their agency's competitive training program as a global threat emerges from an unlikely evil genius. Eggsy's father was part of the agency until he died and later in his life Eggsy discovers he can fight and become a great spy as Samuel L. Jackson plays a nerdy genius who wants to put down the population numbers.

Unique Selling Point
The unique selling points of the film is that there is an unlikely main character as a spy as well as Samuel L.Jackson playing a hipster looking villain that hates the sight of blood yet is still evil. Further more the film has a combination of well known British and American actors. This is also a comedy spy film which hasn't been done in this thriller way which is very different to James Bond of Austin Powers.
Target Audience
The film mainly targets young men in lower and middle classes. However due to well known actors such as Colin Firth and Samuel L.Jackson older and more mature audiences will also watch the film.
Music
The music starts from the beginning with a gangster type tune with only a bass line. The music stops around 26 seconds. At 40 seconds the music begins to rise intensely before the first main action sequence plays at 57 seconds where the music then becomes heavier. Again it calms down at 1 minute 12. The song changes at 1 minute 14 to another song plays that now has drums and guitar as well as a heavy base to infer action. Lyrics come in around 1 minute 50 and the song continues until the end where it fades down. This song is a new track from rap artist Iggy Azalea and singer Ellie Golding which will target female audiences of different tastes.
Shot Types/Camera Angles + Pace
The trailer largely shows mid shots and close ups with the occasional establishing shots. The pace is overall quick with shot cuts as well flashes of black and white which is very quick. There are also lots of two shots and some shots that are low angle but most are standard. There are some slow motion shots also for action sequences.
Dialogue + Voiceover
There is no voiceover from any unknown voice over than when dialogue from one scene is placed over shots from other scenes. Dialogue is a mixture of slang as well as profound and intelligent language from different characters. There is also some swearing yet certain , more offensive words are cut short and replaced with a gunshot to imply comedy.
Special Effects
There is a large use of special effects or gunshots, blood and explosions. There is also technical effects for things such as the water rising and most likely a green screen used for the sky jumping scene. The film relies on effects to be successful and also as a target for audiences who want to see action.
Credits and Intertitles
The trailer starts with a rating green and the logo for 20th Century Fox is shown a few seconds after some shots followed by the logo to Marv which will target audiences who enjoyed their other similar films like Kick-Ass. Marv is also a British company whilst Fox is American which further targets the two countries. The credits then follow which are written in Gold on a black background in which the font moves forward. Each credit shows for 3 seconds or less-
"On February 13"- 1 minute 14
"From Matthew Vaughn Director of X-Men: First Class"- 1 minute 51. This further targets explorers who like X-Men or the director
"Kingsman The Secret Service"- 2 minutes 29. The Kingsman logo is also shown here
"*lots of actors names flash with only half a second each so viewers cannot even read without pausing*"2 minutes 30
"Feburary 13 #Kingsman Kingmanmovie.Com"-2 Minutes 31
"In Premium Large Format Theaters"- 2 Minutes 33


From this trailer I can learn to use different editing techniques such as black and white and pans. I can also see how important the dialogue and costume for each character is and how the audience will be effected.I will have to do quick editing rather than loads of long scenes towards the end of the trailer so it feels more intense.