Target Audience

I have several target audiences since my trailer will bring lovers of both comedies and thrillers together. As a postmodern genre, largely younger audiences including young adults to 35 year olds will be most targeted.

Since the film focuses on a couple, couples will largely enjoy the film as they can compare themselves to the situations and ask each other if they'd do the same. This would influence the Two-Step flow, so word about the film will be passed onto friends.

Due to it's thriller elements, the film cannot necessarily be enjoyed by large groups of friends but it comedy elements could draw groups of friends to watch it.


The film will attract middle classed white people due to the characters being this. However the generic urban settings and Hollywood-type plot can attract american and other foreign audiences.

The film will also target those who enjoy to watch films alone as it asks a lot of questions and causes the audience to reflect on themselves. The dark humour of the film and psychological aspects of it won't be enjoyed by some groups whereas an individual can focus on these parts more than if they had a distraction.